The hottest six trends of B2B industry in 2016

  • Detail

Six trends in the B2B industry in 2016

the "supply side reform" in 2016 will become a new opportunity for the development of B2B e-commerce. There will be different B2B models. Through the integration and cooperation of upstream and downstream resources in the industry, from b-end transaction services to in-depth services and even customized services, the B2B industry will face six important development trends. 2015 is the first year of B2B development. With the introduction of Internet + policy, supply and demand imbalances in many industries, coupled with the fuel of capital, e-commerce in various B2B industries is booming. According to the data of Analysys Analysys think tank, China's B2B e-commerce transaction scale reached 10.7 trillion yuan in 2015, an increase of 14.3% over 2014. It is expected that the overall market transaction scale will reach 15.4 trillion yuan by 2018

as China's economy enters the new normal, the export advantages brought by demographic dividends and low labor costs are gradually weakening, and domestic demand has become the core engine to drive economic development. Among them, the policy stimulus of the state to continue to expand domestic demand has brought more development opportunities to small and medium-sized enterprises, which will gradually activate the upstream suppliers and circulation markets of the industry. In particular, the state has recently emphasized supply side reform and tried to realize the optimization and adjustment of the overall economic structure through supply side innovation in various industries. In this context, domestic enterprises (especially small and medium-sized enterprises) have great momentum for transformation, and enterprises have gradually realized the role of B2B e-commerce in helping them improve their circulation efficiency, reduce circulation costs, and expand market channels, and began to take the initiative to transform. B2B e-commerce has become the first step for many small and medium-sized enterprises to implement the Internet + step. In addition, domestic Internet giants such as Baidu and Alibaba have also been committed to cultivating their own ecosystem, Build an industrial ecosystem in their respective industries through vertical B2B and lead the trend of Internet + development

at the global B2B ecological summit hosted by Alibaba B2B business group in early 2016, Alibaba Group CEO Zhang Yong made it clear that under the supply side reform, the spring of B2B is coming, and made a wonderful summary and prediction of the two stages of domestic B2B and the future trend

as Zhang Yong said, domestic B2B has mainly experienced two stages. The first stage is the information stage, which is mainly to solve the problem of information asymmetry. By establishing a network B2B platform, buyers and sellers can release supply and demand information, and communicate with each other's business information, new business opportunities have emerged in this process; The second stage is the service stage, that is, the stage currently being experienced by B2B in various industries in China. Due to the accumulation and precipitation of big data in the first stage, B2B now not only solves the problem of information asymmetry, from sales management to customer service, to the reform of supply side production and supply chain. It is a set of solutions for industrial enterprises to improve efficiency, reallocate resources, and reduce costs. It is no longer a business model, but more like an ecosystem, Partners who can better serve all industries and sub industries, and win-win cooperation to build a B2B ecosystem

2016 supply side reform (4) finished paper: all kinds of paper are included in the scope of Taxation, which will become a new opportunity for the development of B2B e-commerce. There will be different B2B modes, through the integration and cooperation of upstream and downstream resources in the industry, from b-end transaction services to in-depth services and even customized services, The B2B industry will face six important development trends:

trend 1: industry giants become platform parties

supply side reform is related to the smooth landing of China's economic transformation, especially the transformation and upgrading of traditional Chinese enterprises. In the future, B2B e-commerce based on key industries and characteristic industries will give new momentum to the development of China's high-end manufacturing industry and modern service industry

at the two sessions of this year, zhouhoujian, chairman of Hisense Group, said: in the past year, Hisense B2B sector, that is, the technology business sector, accounted for 23% of the overall sales revenue, but the profit contributed 38%. With less than 1/4 of the sales revenue, nearly 40% of the profits were realized. The supply side reform has turned Hisense into a technology enterprise, and Hisense has completely turned into a technology enterprise

similarly, Zhou Yunjie, the rotating president of Haier Group, said: in order to maximize the efficiency of resource integration, Haier has torn down the wall of the enterprise, opened the wall of Haier, and connected it with the world. Through the integration of global resources, Haier has achieved a win-win situation of enterprise benefits and social benefits. Through the Haier entrepreneurship platform, it can not only provide strategic synergy that small enterprises do not have, but also integrate the manufacturing, logistics Distribution and other capabilities are integrated into an ecosystem to provide services for start-ups; At the same time, Haier has also set up a sharing platform to turn basic services such as finance and human resources into information services, so that small enterprises can reduce costs and avoid detours. At present, more than 100 microenterprises on Haier platform have an annual revenue of more than 100 billion yuan, 22 microenterprises have introduced venture capital, and 12 microenterprises have an estimated value of more than 100 million yuan

trend 2: vertical industry segmentation is becoming more and more service-oriented

vertical B2B platforms focus on the characteristics of their respective industries in products and services by focusing on advantageous categories, forming professional barriers. For example, in the segmented iron and steel industry based on the distribution model of distribution centers, looking for gang, through the accumulation of previous data and transactions, also began to cooperate with to try financial services. In addition, it began to do warehousing, processing, logistics, and even its own design management software, such as imitating Yidao car, Didi taxi, etc. it developed didi taxi in the iron and steel industry, with deeper services and stronger barriers. In addition, in some industries such as chemical industry, plastics, petroleum and agricultural products, B2B e-commerce in the vertical field will also change from simple information matching to the breadth and depth of services in the industry. For example, the plastic chemical online bulk trading platform developed by Mengda group, Dayou plastic, reduces the cost of the industry supply chain by optimizing the development and manufacturing process, improves the quality of products and services, and then ensures the safety of transactions, It is of great value to improve the resources and efficiency of the traditional plasticizing industry

trend 3: B2B platform cooperation and sharing trend

in the 2016 two sessions, Premier Li Keqiang emphasized in the government work report that we should vigorously promote the rapid development of the new economy, including the sharing economy, promote the development of the sharing economy, support the development of the sharing economy, improve the efficiency of resource utilization, and let more people participate and become rich. Sharing economy has come to the outlet of the times. Ma Huateng, CEO of Tencent, made a bold prediction during the two sessions: the sharing economy will become a new driving force to promote economic growth, and help the service industry become the main engine to drive China's economy

in the B2B market, although some B2B platforms have not become the most influential party in the ecosystem at present, the resource advantages of B2B platforms have brought space for cooperation, and even such cooperation can occur between B2B platforms with different functions. For example, at the end of 2015, the cooperation between Shanghai Steel Union and oupuzhi, such as a cross-border B2B platform and a B2B platform with cross-border customs clearance, freight forwarding, overseas warehouse and other resources, has a foundation for cooperation, and another example is the cooperation between local service-oriented B2B platform and localized logistics B2B platform

for example, on March 16, the domestic professional agricultural food fast-selling service platform anyota cooperated with the professional cold chain logistics distribution information platform code matching. One company focuses on the supply chain services of Ka stores and convenience stores, and the other is an information platform focusing on the cold chain logistics distribution of small and medium-sized customers. After cooperation, the two sides give play to their unique advantages in commodity flow and logistics, Aiming at the two core pain points of supply chain and logistics in small and medium-sized supermarkets and FMCG industry, we should solve the problems of high distribution logistics cost and untimely distribution caused by small order demand and high frequency of traditional small and medium-sized supermarkets. Through the intelligent aggregation and distribution of orders, we can reduce the ordering cost of small and medium-sized supermarkets, promote the turnover efficiency of commodity flow, logistics and capital flow, and enable the small and medium-sized supermarkets of the general public to obtain the same services as co distribution. These are the cooperation and sharing modes based on Industrial chain services. The partners build an industrial ecosystem from the aspects of information, technology, goods, brands, logistics, capital and services, so as to realize platform sharing, mutual benefit Achieve the goal of win-win

trend 4: local characteristic industrial chain clusters

many regions in China have their own industrial clusters, such as women's clothing in Humen, home textiles in Nantong, shoes and hats in Wenzhou, etc. this industrial belt relying on the development of local characteristic industries is facing the urgent need for transformation and upgrading. With the supply side reform and the proposal of made in China 2025, B2B e-commerce based on key industries and characteristic industries, through opening up the upstream and downstream industrial chain, Promote industrial optimization and reorganization, gather good businesses and good sources of goods in local industrial belts, build exclusive stores on B2B e-commerce platforms, integrate online and offline service-oriented resources, and mobilize the entire industrial chain from simple spatial agglomeration to professional and systematic agglomeration, forming a benign interaction between upstream and downstream

this group type B2B development model can significantly improve the radiation scope and competitive advantage of the traditional industrial belt. It can not only improve the radiation scope and competitive advantage of the traditional industrial belt, but also stimulate the optimization and adjustment of manufacturers in the industrial belt and drive the transformation and upgrading of the traditional industrial belt according to the needs of market feedback at any time

trend 5: industry in-depth service trend

at present, some B2B platforms in China have developed from the first stage of B2B trading platform to in-depth service. Generally, according to the needs of specific B-class customers, they cultivate the industry through market segmentation, focus on the advantages of their respective categories, focus on the sales of all walks of life, and provide professional and refined products and services, which are more professional than comprehensive platforms

trend 6: B2B Enterprise Service SaaS mode

in China, the B2B enterprise service field of SaaS mode is an important part of cloud computing. With the rapid development of mobile Internet, small and medium-sized enterprises are also facing massive information needs in the enterprise level market under China's special national conditions. Based on the technological dividends brought by cloud, mobile and social networking, they continue to create good conditions for B2B enterprise level service platforms, It is leading Chinese enterprise level start-ups into the best golden age

in the past two years, bat and other Internet giants have successively deployed the cloud computing industry, and local SaaS mode B2B service providers such as 800 customers, Fanxiang customers, today's target, and Beisen have quietly risen, showing that the investment boom of the capital market in the domestic SaaS industry has maintained a warming trend. In the next decade, the rapid development of industries based on big data and cloud computing technology, such as connected cars, smart homes, and intelligent hardware, will bring scale effects. China's saas-b2b market will enter the stage of rapid development for mass production of lightweight polyurethane reinforced composites. It is expected that after 2020, China's SaaS service market will enter a mature application period, the industrial chain will be gradually improved, and the industry will gradually complete the transformation from traditional software to SaaS service software

the supply side reform in 2016 will become a new opportunity for the development of B2B e-commerce. Starting from the supply and production sides, the core is to improve total factor productivity by liberating productivity and improving competitiveness to promote economic development. It emphasizes the need to integrate industries with supply exceeding demand, eliminate excess productivity, and increase supply to meet social needs for industries with supply exceeding demand. In the traditional economic form, producers cannot understand the demand of buyers. In the interconnected + economic form, producers can understand the demand of buyers based on big data. therefore

Copyright © 2011 JIN SHI