Six popular trends of smart TV in 2018
at the dawn of the new year, some major development trends are emerging in the television industry. In 2018, consumers who buy TVs are expected to see more oversized TVs, which may have stronger enhanced display performance and complex voice control functions
these may lead to a series of changes, but compared with 2017, there is no significant change in technology
how big is the super size? We expect to see more 65 to 75 inch models at CES 2018 (the large consumer electronics show held in Las Vegas every January). Moreover, due to the price reduction, more consumers can afford to buy such large-size TVs
as for display performance, quantum dots and new backlight technology are pushing liquid crystal electricity closer to OLED TVs
in addition to scale and performance, 2018 will be the year of voice digital assistants. Alexa, from speakers to TVs, brings voice control and interaction with other intelligent products to a new level. This means that we may see more TVs integrating voice assistants (such as Amazon alexaand, Google assistant) as part of their smart DNA
therefore, although we do not expect any unexpected development in 2018 to completely change consumers' choices. But for TV consumers, these new developments are enough to make 2018 an interesting year in TV history
the following are the popular trends of TV in 2018
1. the TV screen becomes bigger
remember how big the 42 inch TV looked in those days? Nowadays, 55 inch or even 65 inch TV sets are common. Industry experts predict that these large screen TVs will account for a larger share of TV sales in 2018, especially if the price of large TVs continues to fall
IHS Markit, a market research company, predicts that "the market share of 65 inch and above TVs in North America will increase by 37% in 2018."
gap intelligence, a retail market research company, also agreed, saying that this was the first time that 65 inch and larger TV retail sales were equal to 55 inch and 60 inch TV sales
the company explained: "this growth is largely driven by the rise of 4K TVs. 4K TVs are mainly 55 inches and 65 inches. In this large size, the benefits of high resolution can be better reflected. In the past few years, with more and more brands entering the 4K market, the overall retail volume of 65 inch and above TVs of major retailers has increased by 33%."
Kennedy pointed out that several major TV brands, such as Samsung, Sony, LG and Vizio, have set up stores in large electronic product stores such as best buy. These brand monitors usually use larger screen sizes to deepen consumers' impression of products
NPD group, a research company, said: "the reason why consumers want a larger screen is because the largest and best screen in the house is for public viewing. The family watches sports, movies or Netflix together. The author's conclusion: Baker pointed out that as more and more people watch videos on tablets, smartphones and other devices, the screen size is getting smaller and smaller
"people are willing to spend money on large screen televisions, put them in the living room, and then watch videos in other places outside the living room with other devices."IHS said that if you want to buy a real big TV, you may have to wait for a year. Because the new factory (the production facility for manufacturing large LCD panels) will not be launched for a while
"these new LCD factories have been optimized for 65 inch and 75 inch TVs, one of which will be put into operation in February next year, and the other three will be put into operation in 2019." IHS said. This means that in the future, larger LCD panels can be cut from the huge LCD screen (the so-called mother glass) efficiently. These new factories can produce more mother glass plates, so they reduce waste, help reduce costs, and thus reduce the price of TV
2. Let more TVs have better
another TV trend last year - high dynamic range (HDR) has once again become one of the hottest TV topics this year, both for consumers and those who sell TVs
for consumers, a headache is that although many 4K TVs claim HDR function, most consumers do not know what kind of experience is HDR until they buy them home
this is because many cheaper TVs do not have enough brightness, black level and video processing capacity to truly show the full effect of HDR programs. This is why TV ratings now provide a description of HDR effectiveness in detailed test results
last year, only expensive TVs could provide an effective HDR experience. But this year, the head of consumer report TV testing said, "we hope that more 4K TVs will be able to expand the brightness range and enhance the processing of subtle shadow details to meet the requirements of good HDR."
he also said: he hopes manufacturers can better optimize the TV default image settings when playing HDR content, so that consumers do not have to adjust by themselves
3. voice interaction leap forward
at present, all major brands of TV have a certain degree of voice interaction. Usually speaking into the microphone built in the remote control, you can change the channel and adjust the volume. Some can even search the content with voice commands. But this year, experts in the TV industry said that some companies will integrate digital voice assistants (such as Amazon Alexa and Google assistant) into their smart TV platforms, so as to make the voice interaction of TV better
in 2017, some TVs such as element and Westinghouse brands used Amazon fire TV system (including Alexa) as their smart TV platform. Recently, Android TV is also using Google assistant as its smart TV platform
in 2018, even if only a few brands will adopt Alexa (even if not the entire Amazon fire TV platform) or Google assistant, we have reason to expect that these two methods will be more widely used in smart TV systems in the future
these TVs can not only search and access content with these voice assistants, but also interact and control with other compatible smart home devices, such as lighting, thermostat and speakers
4. new TV technology has been shown
perhaps the most interesting TV technology we can hear in CES 2018 is "self luminous" led, which can make LCD screen more like OLED screen. Some companies, including Samsung and Sony, have been working hard to develop this technology, in which LEDs can light themselves, eliminating the need for backlight
ihs analysts said that this may refer to what the industry calls "miniature light emitting diodes". Although this technology has many advantages, it also has a significant disadvantage that it is very expensive. At present, we only see that micro LEDs are used in commercial applications. Maybe it will also penetrate into consumer TVs, but it may take a few years
he also said: "what has a significant impact this year is the improvement of LCD TV backlight technology. Because the backlight of LCD TV is always on, the TV tries to block light in dark scenes, but some light always penetrates. This may make black look gray, or produce halos around light images on dark backgrounds."
full array LED backlight. The LEDs are arranged on the whole panel, not just on the edge. This is a method to improve the performance of LCD TV
"I expect to see more full array local dimming led backlights to improve the performance of LCD compared with OLED," the analyst explained. "Last year, Samsung has gradually disappeared from the full array local dimming in order to pursue a thinner shape, but I think this is detrimental to them. Last year, the Z9 series adopted full array backlight and local dimming, and Sony also proved that the performance of LCD can be comparable to OLED in many cases."
many load sensors with poor quality happen to be less than 10%, and the error is greater. 5.8k and new versions
although 4K TVs are becoming the mainstream, there may be discussions and demonstrations about 8K monitors or higher resolution TVs on CES
most industry observers believe that each student has his own favorite choice of shell materials. Scholars believe that 8K TV is still a few years away from the actual choice of consumers. Although Japan is already experimenting with 8K television broadcasting, some high-profile activities such as the upcoming Olympic Games will also be filmed in 8K. However, it should be noted that broadcasters are still trying to cope with the amount of bandwidth required for 4K transmission
we also hope that the TV can have a faster frame rate, but it is unlikely to have any impact on the TV in 2018. Sports network TV is particularly interested in this technology, which doubles the number of frames displayed on the TV per second (this refers to the content shot at the speed of 120 frames per second, rather than the current 60 frames per second), which helps to reduce motion blur in fast-moving scenes
to handle these needs greater bandwidth and a new version of HDMI. HDMI 2.1 has just been completed. It supports up to 10K video resolution and 120Hz frame rate. There will also be new, ultra high speed HDMI cables
we don't think that HDMI 2.1 will have a great impact in 18 years. IHS analysts believe that 8K TVs need HDMI 2.1 more than 4K TVsAnalysts at NPD are more outspoken: "no one cares about HDMI 2.1, and enterprises that hope to obtain product upgrading services should not do so. This is not the reason to buy televisions. But by 2020, all televisions can have it."
6. The growth momentum of Chinese brands is strong
the sales volume and influence of Chinese TV manufacturers have continued to grow globally for several years. According to IHS Markit data, Hisense and TCL are among the top ten LCD TV brands in the world
among them, Hisense, which owns the American sharp TV brand, uses quantum dots in its flagship "uled" TV from a technical point of view, which is more aggressive
but TCL, an early adopter and strong supporter of roku TV, is more successful in sales, which is why you can see more roku TVs in stores or in life
"in the past year, both companies have performed more actively in the U.S. market," said a gap spokesman. "In 2017, TCL significantly increased its business in large national retailers, largely because it entered best stores for the first time and doubled the number of its stores in target and Walmart."
she added that although Hisense's retail placement has also increased significantly in the past two years, it is still less than TCL
the CR ratings of both companies are often mid-range scores. But we have seen that in the past two years, the rating of each brand has increased
"TCL has added the popular roku smart TV operating system to its TV and expanded its 4K category, with several levels to choose from," she said. "Hisense lags behind TCL in terms of retail locations and TV features, but its products