Is it necessary to superstitious about imported pr

Is it necessary to superstitious about imported products for the rise of "made in China"

once China was the world's factory, the so-called "made in China" was just OEM products, and finally labeled with foreign brands. With the overall improvement of China's manufacturing level in recent years, made in China has changed from "OEM" to "manufacturing" now, and a batch of national enterprises have begun to rise, and gradually move towards the world to compete with traditional manufacturing giants. Especially in the home appliance industry, its progress rate is far beyond imagination. Recently, home appliances learned that South Korea's "report on the status and prospects of the home appliance industry" showed that the global production of major home appliances in 2017 was 752.84 million units, an increase of 1.7% year-on-year in 2016. In terms of countries, there are 423.18 million household appliances made in China, accounting for 56.2% of the total. "In mold decoration (IMD) technology is increasingly used to replace coating operations made in China" is undoubtedly on the world stage and begins to have its own position

in the past, "Shanzhai goods" and "worshiping foreign things"

whether in the past or now, "overseas shopping" is a shopping method that consumers are keen on. Although they have to endure high logistics costs and long delivery time, many people still enjoy buying their favorite goods from overseas. In the early stage, due to non-standard production and inadequate supervision mechanism, domestic Shanzhai products and low-quality products frequently appeared in the market, giving people the impression that domestic products are equal to low quality, and thus forming a contempt chain in which imports are superior to foreign brands and foreign brands are superior to domestic products. Of course, imports here refer to products from developed countries such as Europe, America, Japan and South Korea

in fact, domestic consumers' trust in imported products is not just superstition or groundless. It is an indisputable fact that imported goods have a certain reliability. In terms of drugs closely related to every consumer, when penicillin is injected abroad, there is no need to conduct a skin test, because it is not penicillin itself that causes allergy, but impurities mixed in it. This shows that foreign standards and requirements for penicillin impurities are extremely strict, while domestic standards are slightly worse

the same is true in the automotive industry. As there is no mandatory standard for air quality in vehicles in China, and there is no special supervision, the joint venture automobile enterprises deliberately implement the strategy of "internal and external differences". Capital is profit driven, so when the standards that can be passed are lower, it is obvious that we will not pay too much attention to the manufacturing process, which leads to the difference in the quality of imported cars and joint venture cars. Even luxury cars such as BMW and Mercedes Benz will cause the "poison car" incident of asphalt damping sheets

in fact, China's manufacturing level is not poor. Caiming, general manager of wer, a global quality rating agency, in charge of China's automotive business, said that "in terms of manufacturing quality, (China and developed countries) are similar". Therefore, most consumers who are keen to buy imported products may not buy the product itself, but the standard of product origin

however, not all imported products are better than domestic ones, because we need to consider whether they are applicable. For example, air purifiers, air purifiers adapt to the weather. Under the background that China is suffering from haze, air purifiers sold in China must be produced to cope with haze weather. Air purification products have adsorption technology, negative (positive) ion technology, photocatalyst technology, super structured light mineralization technology, HEPA efficient filtration technology, etc. the pollutants targeted are mainly inhalable fine particles, organic volatiles The volatiles and large particle volatiles such as pollen are mailed

however, in the United States, PM2.5 treatment technology has been very advanced and the air quality is good, so the air purification technology in the United States mainly focuses on dust removal. This air purification device purifies the air in air-conditioned rooms, carriages and other confined spaces to ensure the air quality of confined spaces. Japan's air purification products are more targeted at allergic people with pollinosis, and their main function is to adsorb large particle pollutants such as pollen and pet hair

products produced in compliance with demand can only play a role in the origin. Therefore, imported air purifiers can hardly play a role in China, and so can water purifiers. In this case, it is difficult to say that imported products are better than domestic products

the gradual rise of Chinese home appliance manufacturing

when foreign products gradually fail to meet the needs of the Chinese market, Chinese consumers also find the rise of "made in China" in the domestic market. Among them, "made in China" has taken the lead in some fields in the world. In the household appliance industry, the products of Chinese household appliance enterprises can be seen at international exhibitions every year, such as awe in the United States or IFA in Germany. The products displayed by Chinese enterprises at the exhibition show the amazing creativity made in China in the field of household appliances. For example, the private theater TV created by TCL color TV has an 85 inch super large screen, and the thickness of the whole machine is 24.8mm, which is lower than the average thickness of 30 to 50mm of the industry backlight partition TV. Using inorganic quantum dot material, it has the characteristics of high color gamut, high color capacity, pure chromaticity and long color

the rise of household appliance manufacturing in China is not lacking in the control and application of advanced technology. Previously, China's well-known color TV brands reached a strategic cooperation with Baidu in the AI industry, deeply cultivated Ai Ai technology, and launched products such as super AI TVs and smart speakers jointly developed by the two sides and equipped with coocaaos and dueros dual engines, so as to create a smart home environment dominated by AI. At the same time, many home appliance manufacturers also apply intelligent technology to product production and product processing. Haier, Midea, Gree and other well-known household appliance brands have set up large-scale intelligent manufacturing bases in China

on LCD panels, domestic brands such as BOE and csot can also compete with Samsung, LG and other enterprises. In 2017, BOE, as an important panel manufacturer in the world, announced that the 10th generation line in Hefei was officially put into production. This means that Chinese panel manufacturers have broken the monopoly of Japan and South Korea on panels and have the ability to produce large-size 8K ultra-high Definition LCD screens of more than 65 inches. In addition, in 2018, BOE launched the world's leading 8K UHD system solution

home appliances learned that in the list of current sales of JD home appliances in the first quarter of 2018 released last month, domestic brands accounted for eight of the top 10 in Q1 sales in 2018, with Midea and Haier ranking first and second respectively

although "made in China" is gradually regaining its dominant position in the market, there is still much room for its rise. In some high-tech industries, such as driverless cars and smart cars, "made in China" has not reached the forefront of the world. In China's industry, although the share of domestic products is gradually increasing, except for a few enterprises such as Huawei, which master chip design technology, most manufacturers just act as hardware assembly, which is still not creative, and even need to rely on imports to a certain extent. There is still a certain performance gap between Huawei's self-produced chips and high-tech chips

for consumers, no matter how businesses advertise and promise, products that can actually solve their pain points are really good products. The demand for "made in China" automotive interior accessories is gradually increasing. If you want to regain the dominant position in the market, you should seize the pain points of consumers and produce high-quality products suitable for Chinese consumers